Uber Mega Skyport Concept Design
How do you tell the story of a new building typology in 90 seconds?
Client
UberAIR
Context
2018 Uber Elevate Summit
Scope
Motion Graphics, VFX, Editorial
The challenge
Corgan’s Aviation studio was invited to present its CONNECT skyport concept at the Uber Elevate Summit, alongside a small group of architecture firms. The goal was to create a short video that could clearly communicate a complex design system, land with impact in a live setting, and stand on its own beyond the event in press and published coverage.
The success of the presentation later informed the expanded CONNECT | EVOLVED publication presented at the following year's summit.
The creative response
Shaping a clear narrative under tight constraints
I led the creative direction for the video, translating the studio’s internal project narrative into a concise visual story designed for a live, high-visibility setting. Working closely with architects and subject matter experts, I distilled highly technical ideas into a concise visual narrative that could be understood quickly by both industry experts and broader audiences.
Directing teams around a shared vision
After developing a deep understanding of how the CONNECT system worked, I shaped the overall creative approach and directed the motion, VFX, and editorial teams around tone, pacing, and visual language. Decisions were guided by the need to balance clarity with a future-facing sensibility aligned to Uber’s brand, while ensuring the work could scale beyond the stage. Close collaboration with the Aviation team ensured the story remained technically accurate while becoming far more accessible to audiences unfamiliar with the emerging technology.
The final video closed the summit presentation and was later featured in press coverage and industry articles, extending the reach of the CONNECT concept beyond the event itself and helping communicate Corgan's vision for the future of urban air mobility.
REFERENCE MATERIAL: storyboards, Uber brand guidelines, TRON movie
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