AllianceTexas Mobility Innovation Zone Campaign

The challenge

AllianceTexas is a 27,000-acre development and one of the most complex logistics ecosystems in the country, spanning surface, air, and emerging mobility technologies. The campaign needed to tell a cohesive story about the Mobility Innovation Zone while also highlighting specific areas of innovation across ground and air transportation.

The work needed to align with an existing campaign, scale across multiple assets, and simplify an expansive, technical, and rapidly evolving mobility ecosystem.

The creative response

Creating cohesion across a large, evolving system

I led creative direction for a three-part video campaign spanning Brand, Surface, and Air, creating a unified narrative while ensuring each piece communicated a distinct part of the broader mobility story. Working within Schaefer's established brand system, I developed detailed storyboards, evaluated partner assets, and identified additional content needed to complete the narrative.

Orchestrating production across teams and partners

From there, I directed a coordinated production effort that included on-site filming at AllianceTexas, a helicopter shoot, and a separate VFX-driven sequence. I partnered with producers, film crews, motion designers, VFX artists, and editors to bring live action, animation, and sound together into a cohesive campaign.

Throughout the process, I partnered closely with Schaefer on reviews and approvals, supporting their coordination with Hillwood and ensuring the work stayed aligned with both creative intent and strategic goals.

The campaign launched as part of the Mobility Innovation Zone initiative, with the visual language and motion assets extending into additional applications across the broader brand ecosystem.