Uber CONNECT | EVOLVED

The challenge

Following the success of the 2018 Uber Elevate presentation, our Aviation studio was invited back to develop a comprehensive publication introducing the CONNECT | EVOLVED Skyport Mobility Hub concept.

The project brought together architects, designers, engineers, researchers, and visualization specialists to communicate an entirely new approach to urban air mobility. The challenge wasn’t simply designing a book. It was organizing a large volume of highly technical content into a publication that could communicate clearly to executives, investors, policymakers, media, and design professionals alike.

The creative response

Building a communication system

I led the creative direction and editorial design for the publication, developing a visual framework that transformed hundreds of pages of multidisciplinary content into a cohesive narrative.

Rather than presenting architecture in isolation, the publication guided readers through the broader story of the skyport system, connecting design principles, user experience, sustainability, operations, infrastructure, construction strategy, and technical documentation into a single experience.

Leading collaboration across disciplines

Contributors from multiple teams were developing content simultaneously, requiring both creative leadership and a disciplined production process.

I established the publication’s editorial system, art-directed page layouts, organized content from numerous contributors, and managed review cycles to maintain consistency across nearly 180 pages. Using Bluebeam sessions, I coordinated collaborative reviews with architects and technical teams, streamlining feedback while preserving version control throughout production.

Creating clarity at scale

Every design decision supported one goal: helping complex ideas feel approachable.

Consistent page architecture, disciplined typography, diagrams, photography, renderings, and information graphics worked together to create a publication that was both visually engaging and easy to navigate. The result balanced technical credibility with a polished editorial experience worthy of a flagship innovation initiative.

The publication became a central communication tool for the Uber Elevate Summit, supporting presentations, stakeholder conversations, and continued discussion of the CONNECT | EVOLVED skyport concept beyond the event itself.

The impact

• Produced a nearly 180-page publication communicating an entirely new transportation concept.

• Unified contributions from architects, engineers, researchers, and visualization teams into one editorial system.

• Helped communicate the CONNECT | EVOLVED Skyport vision to industry leaders attending the 2019 Uber Elevate Summit.

• Created a reusable communication asset that supported presentations, stakeholder engagement, and ongoing industry conversations.