Brand Storytelling

How do you turn one idea into an integrated campaign?

AIGA Dallas: The Deck 2024 Campaign

As a committee member for AIGA Dallas' annual members-only The Deck project, I developed promotional graphics supporting the 2024 Reveal Party across Facebook, Instagram, LinkedIn, email, and the event website. Building on branding developed by my Corgan team, I adapted the visual system across multiple digital touchpoints, ensuring a consistent visual system across every touchpoint while supporting awareness, RSVPs, sponsor recognition, and post-event engagement.

Metro Edge IMD1

Developed the launch video introducing Metro Edge Development Partners' flagship data center, translating complex technical information into a clear brand story that anchored a broader marketing campaign. The finished film served as the centerpiece of a broader marketing campaign, supporting the client's website and social channels while also being featured in Corgan's related thought leadership and promotional content. Click here to watch the video.

Corgan's Curiosity In Design Fellowship

Created the promotional video introducing Corgan's Curiosity in Design Fellowship, communicating the firm's investment in research and innovation while supporting fellowship recruitment. The film became a central campaign asset across social media while supporting related editorial content and the fellowship application experience. Click here to watch the video.

The Shop

Produced a brand story introducing Corgan's expanded fabrication studio, creating a cornerstone asset for a broader communications campaign across social media, editorial content, and the studio's dedicated web page. I also conducted the interview that became the foundation for the accompanying editorial feature. Click here to watch the video.