Tampa International Airport Airside D Pursuit

The challenge

Corgan’s Aviation studio partnered with Austin Commercial to pursue the design and build of a new international terminal at Tampa International Airport. The video needed to support a live interview presentation, helping a mixed review panel understand a highly complex construction and phasing plan within a limited runtime.

The audience included stakeholders without architecture or construction backgrounds, many of whom were primarily concerned with schedule, budget, and operational impact. The challenge was to translate a detailed, step-by-step technical approach into a clear visual story that could be understood quickly and spoken over by presenters.

The creative response

Reframing complexity for a mixed audience

I led the creative direction for the video, working primarily with Austin Commercial and incorporating input from the Corgan team as needed. Early on, I helped reset expectations around how the story needed to be told, shifting the focus from exhaustive technical detail to what the interview panel actually needed to understand in order to evaluate the approach.

Structuring the story to show parallel progress

After fully absorbing the proposed construction plan, I reorganized the content into a sectioned narrative: site access and phasing, the Airside D terminal, the guideway connection, and critical milestones. This structure allowed multiple activities to be communicated at once. While the camera focused on a specific area, secondary actions elsewhere on the site were shown through ghosted animations, reinforcing how work progressed in parallel across the campus.

Designing for presentation flexibility

I developed detailed storyboards defining camera movement, animation timing, labels, and information hierarchy. The video was intentionally designed so presenters could clip individual sections into a presentation deck, giving them control over pacing and allowing the visuals to support, rather than compete with, their narration.

The final animation provided a clear, adaptable way to communicate a complex, multi-phase construction strategy within the constraints of a live interview setting. While the team did not ultimately win the project, the presentation was well received and the video effectively supported the clarity and flow of the team’s approach.